Growth Marketing

Product Marketing

What is product-led marketing and how to apply it to your SaaS

Product-led marketing is a strategy that places your product at the center of customer acquisition and retention. Here are 4 tactics to master it.

Ray Slater Berry

17 min read

Product Marketing

In-App Marketing 101: Best Practices, Top Tools, and Examples

In-app marketing is a balancing act of retention, upgrades, and conversion. Learn how to do it right, find the tools to help you get there, and learn from the SaaS companies doing it the best.

Ray Slater Berry

12 min read

Product Marketing

Your SaaS Marketing Playbook: Strategies, Metrics, and Checklists

Here’s a SaaS marketing playbook worth saving. Includes expert tips, key metrics, marketing strategies, pre-launch and post-launch checklists, and go-to-market best practices.

Ray Slater Berry

17 min read

Product Marketing

How to Use Customer Data Insights to Improve Your Lifecycle Marketing

Guided by sharp, data-driven insights, you'll be able to effectively increase activation, engagement, and customer lifetime value throughout the stages of lifecycle marketing.

Ray Mina

11 min read

Growth

Why You Need a Product Growth Manager On Your Team and What to Look For

The role of a product growth manager is essential for product-led growth businesses. Let’s take a closer look at the who, what, and why of successful product growth management.

Ray Slater Berry

9 min read

Product Marketing

Product Marketing Team Structures: Who You Need, When To Hire & How To Grow

What does a modern product marketing team structure look like? In this guide, we'll walk you through who to hire and how to grow – with expert input from airfocus, Unbounce, and Klue.

Ray Slater Berry

13 min read

Product Marketing

5 Overlooked Aspects of a Stellar Buying Experience

In a journey from being unaware of your product to becoming your happy customer, the buyers usually take a few steps. Make sure none of the important aspects of their experience fall through the cracks.

Elen Udovichenko

8 min read

Growth

Prioritize Your Funnel For Successful User Segmentation During Rapid Growth

As you grow, your Sales team will be flooded by leads. Segmenting them the right way can help you build the structure to sustain momentum.

Rahul Reddy

6 min read

Growth

Community-Led Growth: The Future of Product Success?

Featuring advice, observations, and insights of product and community experts from Roadmunk, Crossbeam, Typeform, Banzai, Elpha, and Chameleon

Nadja Bozovic

17 min read

Growth

4 Content Strategies to Increase Product Engagement and Retention

Content marketing isn't there to just bring in new users – the most successful SaaS companies use it to engage and retain their long-time customers too. Brian Dean walks you through four strategies you can steal.

Brian Dean

7 min read

Growth

Making Freemium Models Work

Your in-depth guide to making freemium work and boosting your freemium conversion rate. Featuring expert insights, videos, and tips from HubSpot, ProfitWell, Mixpanel, and Typeform.

Kirsty Finlayson

18 min read

Growth Marketing

5 Best SaaS Customer Retention Metrics for Growth

Your cheat sheet to some of the most important metrics to boost growth—discover how to keep your customers around for the long haul.

Isaac Ejeh

8 min read

Growth Marketing

Growth Strategy Swipe File: 5 Companies That Nailed It

Want to take your business to the next level? You'll need a solid growth strategy to get there. Learn about the different types and get inspiration from some stellar examples.

Ray Slater Berry

11 min read