HubSpot
This HubSpot project tour strikes a balance between practicality and subtle nudging. The modals provide immediate, actionable tips, like setting up a reminder for payments, directly tied to the user's current flow. It cleverly introduces new tools—such as the commerce features—without interrupting the main task, offering a seamless transition between onboarding and upselling. By presenting solutions in real-time, it reinforces HubSpot’s strength in guiding users toward deeper platform adoption, making it feel like a personalized assistant rather than just a feature spotlight.
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