3 messaging plays you need to drive product-led growth

In a market where 24% of app users abandon an app after just one use, it’s impossible to drive growth if your in-product and marketing experiences are disjointed.

Join this interactive workshop hosted by Customer.io and Chameleon and learn how you can synchronize your in-app and omnichannel messaging experience to drive deeper product adoption at key points in your customer lifecycle.

What you’ll take away:

• Activation – strategies for guiding customers to “aha moments” with product tours and behavior-based messaging campaigns

• Retention – tactics to identify and re-engage churn risks with messages that guide them back to value

• Revenue – approaches to nurture users toward paid plans and features, plus trigger your upgrade and cross-sell messages at high-intent moments