Buffer Product Tour Modal
Product tour tailored to users trialing Buffer's advanced Business Plan
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Interactive guides that help new users quickly learn a product’s features and functions
Product tours, also known as walkthroughs or flows, serve as interactive guides, typically via a sequence of “steps” or individual modals/lightboxes/tooltips, etc. Tours usually allow users to navigate forward and backward and may contain buttons with CTAs for other actions or experiences.
Commonly, teams use these patterns to introduce users to key features during onboarding, teach a workflow (sometimes in response to a support question), or enhance feature understanding, adoption, and engagement.
User Onboarding: Showcasing key features for new users can help reduce distraction and time to “aha” or value, increasing activation and retention
Feature Adoption: Highlighting new or underutilized features or communicating their benefits to existing users to encourage their use.
Reducing Support Queries: By explaining features directly within the app, product tours can significantly lower the number of basic support queries and make it easier for users to learn the product vs. emails or documentation
Introducing Changes: after a UI redesign or brand update, product tours can help users re-familiarize themselves with essential navigation or functionality
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